Pew Institute recently released a study indicating that more than 91 percent of Americans believe consumers have lost control of their privacy.
As in recent years, the media widely reported data breaches, identity theft and government regulation, this is not entirely unexpected. But 91% of this figure is alarming. According to the study, 91% of people agree that they have lost control of personal information.
Social Security numbers and health data are considered the most sensitive personal information. Interestingly, most of which did not buying habits sensitive data.
The study shows that Americans are willing to exchange a lot of privacy and convenience offered by electronic commerce network, but are particularly concerned about the issue of when the data suffer from a “cloud” of neglect and lose control.
The report is based on survey 10 January 2014 to 27 607 adults aged 18 or above are carried out.
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